Diamond Dialog & News

Parking A Car In Paradise

“Ho’oku I ke ka’a ma palekaiko pili kaimana paka”

On a map, Hawaii appears like a few tiny dots floating in the vast blue Pacific Ocean. But zoom in and you willdiscover a unique place with lush landscapes, spectacular scenery and a growing diverse economy. Diamond Parking Service first came to Hawaii in 1968. Four decades later, Diamond Parking is the only parking operator on all 4 of the major islands of Oahu, Maui, Kauai and Hawaii. Diamond Parking employs approximately two hundred employees throughout the Islands and continues to expand its work force by being awarded new contracts and nurturing very long-term relationships. “We will oversee all of the University of Hawaii’s parking operations beginning in October,” says Stephen Kozlowski, Regional Vice President.

Stephen is encouraged by the continued expansion of the visitor industry and the recovery in the construction and real estate sectors. Diamond is also seeing increased parking revenues from a new trend that has more and more tourists opting to rent cars to explore the islands instead of relying on busses and tour groups. Today, rental car agencies account for a huge percentage of Hawaii’s service industry. Additionally, big box retailers like Costco, Lowes, Wal-Mart and Target have opened throughout Hawaii. Legacy brands such as Saks and Nordstrom anchor upper level retail. Economic forecasts predict Hawaii’s GDP to increase by 2.6 percent in 2013 and by another2.5 percent in 2014.

Jeff Sandborn, Regional Vice President of Business Development, says “Diamond has helped define the local business culture for decades and as a result is an integral part of the marketplace. It’s all about planning and vision. We’re taking the necessary steps to build our assets by introducing new parking technologies, such as electronic pay boxes and Diamond’s Call to Park program where our customers can use their mobile phones to reserve parking.” Jeff says another unique characteristic of doing business in Hawaii is building relationships. “We are on an island. Everyone knows everyone else.” Building relationships and creating Ohana is a primary focus of Diamond Parking. “We work very hard to maintain and create new relationships with our landlords, property owners and parking customers.” (continued)

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